Weekend Escape: Why invest in holiday property

Weekend Escape: Why invest in holiday property

In the last decade, the changes in our lifestyle and work have led to a significant transformation of the real estate market on a global scale and in Bulgaria. More and more people are looking for flexible, multifunctional spaces that not only play the role of "second home" but also offer tranquility, proximity to nature and opportunities for income.

As an established real estate agency, Home Life Point Realty sees a strong trend: increased demand for holiday properties, especially from people living in large cities such as Sofia, Plovdiv and Varna, as well as from foreign buyers seeking a safe investment with added value.

In this article, we will examine in detail why buying holiday property is not only a logical, but also a strategically justified step .

1. Personal comfort and weekend escape

The modern life in the capital city is rushing, loud and intensely busy and requires more than just a short break once a year. For many of our customers, the need for a regular re-entry outside the city has become part of an active and healthy lifestyle. It is here that the value of holiday property is revealed, located next to Sofia as an opportunity for weekend escape, which does not require planning, bookings or long trips.

Regions such as Pancharevo, Bankya, Borovets and Sapareva Banya have established themselves as preferred destinations for people who want to combine fast access from the capital with nature, calmness and excellent infrastructure.

We, experts from Home Life Point Realty, we advise our clients to view the properties within a 100 km radius around Sofia as strategically the most profitable holiday assets .

For many, these properties become not just a second dwelling but a personal oasis that increases the quality of life a place where weekends become longer, but the stress less tangible. And when the property is not used, it can be rented and carry a stable passive income.

In other words, the holiday property around Sofia is not a cost but an investment in your health, weather and well-being.

2. Strategic investment with high return

In conditions of rising inflation, economic uncertainty and fluctuations in global markets, more investors are focusing on the real estate around Sofia as a stable, lucrative and secure alternative. This type of property is an asset that generates value .

The districts around Sofia have become investment zones with higher demand. The proximity to the capital, good road infrastructure and natural resources make them especially attractive both for personal use and for renting.

  • Short term rental: The zones around Sofia enjoy a year-round search of capitalists, looking for weekend holidays, family gatherings or location for work at a distance. In well developed areas such as Borovets, Bankya or Pancharevo, the income from short-term rents may exceed 8% per year, especially if the property has modern interior and good communication.
  • Low risk, high liquidity: The market around Sofia is extremely liquid. The properties are sold and resold quickly, especially in segments such as holiday houses, closed complexes with amenities or apartments with panoramic views and easy access to natural areas.
  • Capital return: In the last 5 years, the districts around Sofia have reported an increase in prices between 20% and 40%, depending on the specific location, infrastructure projects and tourist potential. This makes the investment not only profitable, but also strategically sustainable, particularly in areas that fall within the scope of new roads, renewable energy projects or tourist routes.
  • Business opportunities with minimal participation: Thanks to short-term rental platforms and the possibility of outsourcing management, you can own a property that works for you without requiring daily intervention. 

With the assistance of the specialists from Home Life Point Realty, you receive not only access to attractive properties, but also professional analysis of return, pricing and market positioning consultation, as well as strategic assistance to maximize investment potential. We're not just helping you buy property. We're helping you turn it into a long-term asset of real value.

3. Protection against inflation and instability

Under inflation pressure and economic uncertainty, real estate remains one of the safest forms of capital storage. Vacation properties retain value even in market shocks.

4. Long-distance work and hybrid lifestyle

After the pandemic of COVID-19, work from a distance became a norm, not an exception. This has led to the rise of the so-called secondary work homes.

The quiet, clean air and calmness of the holiday property are the perfect alternative to urban noise and crowded neighborhoods. Many of our clients are looking for exactly this type of accommodation, combining the comfort of the home and the possibility of productive work.

5. Heritage and emotional value

Along with financial advantages, the holiday property also brings strong emotional value. This is where family memories are created, where children grow in nature and where generations gather in one place. In the long term, such property can also become an inheritance that not only preserves the history of a family but also its financial stability.

How to choose the right holiday property?

In Home Life Point Realty we advise our customers to take into account the following factors:

  • Location: proximity to a large city, good infrastructure, the availability of natural or tourist landmarks.
  • Property type: apartment in gated complex, private house, villa with yard etc.
  • Rent potential: seasonality, demand, expected employment.
  • Service and maintenance: ability to manage the property remotely through a trusted partner.

We provide a comprehensive range of services from detailed legal verification of the property and market valuation to assistance in financing and finalising the transaction.

Holiday property is more than property. It is an asset to life

Investing in holiday property is one of those steps that combines intelligence with pleasure. This is an opportunity for you to build your world a world of peace, security and financial sustainability.

If you are considering buying holiday property, our team at Home Life Point Realty will offer you the best opportunities on the market, with individual approach and professionalism at every step of the process.

Home Life Point Realty .

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